Our Story
From the Hills of Uttarakhand,
to the Heart of Mumbai.
A small idea, rooted in a word — Phulaari. The one who carries flowers from the garden to your door.
What is Phulaari?
Phulaari is an Uttarakhand word for the one who sells flowers — a familiar figure in every hill town, walking through narrow lanes with baskets full of marigolds, roses, and seasonal blooms.
We named our brand Phulaari because that is exactly what we want to be for you — your friendly neighbourhood phool wala, just a tap away on your phone.
Why Flowers?
Flowers are part of every Indian moment — the morning pooja, a child's birthday, a quiet evening alone, a wedding, a farewell. They mark joy, grief, love, and gratitude.
We believe every home deserves fresh flowers every day — not just on special occasions. That belief is the seed from which Phulaari grew.
Our Promise
Hand-picked. Fresh. Fast. Our flowers are sourced directly from farms in the Uttarakhand hills and delivered across Mumbai in minutes through Swiggy Instamart and Blinkit.
No long waits. No tired stems. Just the freshest blooms — at your door, when you want them.
“Har ghar mein phool hone chahiye — yeh sirf ek brand nahi, ek aadat hai.”